How Serum Formulation is Made?

TABLE OF CONTENTS

What is a Serum?

A serum is a highly concentrated skincare product designed to deliver potent active ingredients deep into the skin. Unlike heavier creams or moisturizers, serums have a lightweight texture, often formulated with smaller molecules that penetrate the skin more effectively. Their primary role is to address specific skin concerns such as fine lines, dullness, pigmentation, dehydration, and breakouts.

Serums come in multiple forms, including water-based, oil-based, gel-based, and emulsified serums, each tailored to different skin types and needs. They typically contain active ingredients like hyaluronic acid (hydration), vitamin C (brightening), niacinamide (sebum regulation), and retinol (anti-aging) in concentrations higher than those found in general moisturizers.

Difference Between Serum, Essence, and Ampoule

Serums, essences, and ampoules are part of a broader skincare regime, often confused because of their similarities, but they serve distinct purposes:

Essence: A lightweight, watery product that preps the skin for better absorption of serums. It provides an initial layer of hydration but is less concentrated in actives than a serum.

Serum: More potent than essence, designed to address specific skin issues with targeted ingredients. Serums are often applied after cleansing and toning, before moisturizing, to deliver actives deep into the skin.

Ampoule: The most concentrated product among the three. Ampoules contain higher doses of active ingredients, usually used for short-term, intensive treatments targeting acute skin problems.

Importance of Serum Formulation in Skincare

Precision in serum formulation is essential for its effectiveness. The correct balance of active ingredients ensures the serum delivers targeted benefits without causing irritation. For instance, using retinol requires a balance with moisturizing agents to prevent dryness, while vitamin C formulations need proper stabilization to retain efficacy and prevent oxidation.

Well-formulated serums bring a variety of benefits:

Targeted Treatment: They focus on specific concerns like acne, fine lines, or dull skin.

Enhanced Penetration: With small molecular structures, serums penetrate deeper into the skin than creams.

Lightweight Feel: Perfect for layering under other skincare products without feeling heavy or greasy.

The skincare industry has recently shifted towards personalized serums and high-performance formulations. Personalized serums use advanced technology to analyze individual skin needs and create custom blends, meeting the unique concerns of every user. Additionally, trends in high-performance serums focus on multifunctionality—like combining anti-aging properties with hydration, pollution protection, and brightening agents in one product

Key Components of Serum Formulation

Active Ingredients and Their Functions

Active ingredients are the functional drivers of serums, carefully selected to target specific skin concerns. The concentration, compatibility, and stability of these actives determine the serum’s effectiveness. Below is a closer look at some widely used actives and their precise formulation needs:

1. Vitamin C (L-Ascorbic Acid or Derivatives)

Mechanism of Action: Acts as an antioxidant, neutralizing free radicals caused by UV exposure. It also inhibits melanin production, reducing hyperpigmentation.

Challenges in Formulation: Vitamin C is highly unstable and prone to oxidation when exposed to air or light. It requires a low pH environment (below 3.5) to remain active.

Solution: Use derivatives such as ascorbyl glucoside or tetrahexyldecyl ascorbate, which are more stable but less potent, or stabilize L-ascorbic acid with ferulic acid School of Natural Skincare Formula Botanica.

Ideal Usage: Concentrations between 10-20% deliver maximum benefits without causing irritation.

2. Retinol (Vitamin A Derivative)

Mechanism: Stimulates cellular turnover, increases collagen production, and helps reduce fine lines and acne scars.

Formulation Considerations: Retinol oxidizes easily and can degrade when exposed to light. Encapsulation methods or packaging in opaque containers can mitigate these issues.

Usage Guidelines: Retinol concentrations range from 0.25% to 1%, depending on the skin type. It should be combined with moisturizing agents such as squalane or ceramides to reduce dryness and irritationHumblebee & Me.

3. Hyaluronic Acid (HA)

Types: Available in low molecular weight (deep skin penetration) and high molecular weight (surface hydration) forms.

Action: Binds water to the skin, providing hydration and improving elasticity.

Formulation Tip: HA works best when applied to damp skin, as it attracts moisture from the environment.

Optimal Use: Concentrations of 1-2% offer a non-sticky, lightweight finish. Higher concentrations may lead to a tacky residue Humblebee & Me School of Natural Skincare.

4. Niacinamide (Vitamin B3)

Mechanism: Regulates sebum production, strengthens the skin barrier, and reduces inflammation.

Formulation Tip: It is pH-stable across a broad range (5-7), making it easy to incorporate into various serum types.

Usage: Effective at 2-5%. Higher doses may cause temporary redness but provide enhanced benefits for acne-prone or oily skin Create Cosmetic Formulas.

Base Ingredients and Carriers

The carrier components are crucial for ensuring smooth delivery of actives and creating the desired texture. They impact skin feel, absorption rate, and the product’s shelf life.

1. Water-Based Carriers

Function: Water serves as the primary solvent for hydrophilic ingredients such as hyaluronic acid, glycerin, and certain peptides.

Common Additions: Floral waters (e.g., rose hydrosol) or aloe vera juice enhance the sensory feel and offer additional skin benefits.

Formulation Note: Water-based serums require preservatives since water increases the risk of microbial growth School of Natural Skincare.

2. Oil-Based Carriers

Examples: Jojoba oil (mimics skin sebum), rosehip oil (rich in essential fatty acids), and squalane (lightweight, non-greasy).

Usage: Oil carriers dissolve lipophilic actives like retinol and create protective barriers to lock in moisture.

Compatibility Tip: Ensure oils are non-comedogenic to avoid clogging pores, especially for acne-prone users Create Cosmetic Formulas.

Emulsifiers and Solubilizers

Emulsifiers bind water and oil phases, preventing separation, while solubilizers help incorporate small amounts of oils or fragrances into water-based solutions.

1. Emulsifiers

Examples: Olivem 1000, Montanov 68, and cetyl alcohol.

Mechanism: They stabilize formulations by reducing surface tension between water and oil molecules.

Formulation Tip: The ratio of oil to water affects the viscosity and texture of the serum. A common ratio for oil-in-water emulsions is 3:1 Formula Botanica.

2. Solubilizers

Examples: Polysorbate 20 and PEG-40 hydrogenated castor oil.

Usage: Ideal for incorporating essential oils and aromatic components into aqueous solutions without destabilizing the formula.

Preservatives and Antimicrobials

Preservatives ensure product stability by preventing microbial contamination, which is essential for serums with water content.

1. Preservatives

Examples: Phenoxyethanol (broad-spectrum preservative) and Liquid Germall Plus (effective in water-based serums).

Formulation Note: Preservative concentrations must follow regulatory guidelines—typically between 0.5% and 1% to avoid skin irritation.

2. Antimicrobial Agents

Examples: Ethylhexylglycerin and caprylyl glycol.

Usage: These compounds act as preservative boosters, extending shelf life by reducing microbial growth over time.

Step-by-Step Process of Making a Serum

Phase Division

In serum formulation, dividing ingredients into water and oil phases is essential to maintain ingredient stability, enhance absorption, and streamline emulsification. This phase division ensures that each component behaves optimally during production and in the final product.

Water Phase Ingredients

Water phase ingredients are those that dissolve in water and primarily contribute to the serum’s hydrating, soothing, or reparative properties. Here are specific ingredients often used:

Hyaluronic Acid: A polysaccharide known for holding up to 1,000 times its weight in water, it requires careful handling since it clumps easily. It is pre-mixed into a solution before adding to the main water phase.

Panthenol (Vitamin B5): This water-soluble vitamin improves skin hydration and accelerates healing. It dissolves fully in distilled water but needs stirring for 15-20 minutes to prevent settling.

Glycerin: A hygroscopic compound that draws moisture from the environment into the skin, glycerin is added in percentages ranging from 3% to 10%, depending on the serum type (lightweight or intensive hydration).

All ingredients in this phase are dissolved in distilled water—a critical step to avoid introducing impurities that could destabilize the formulation or introduce bacteria.

Oil Phase Ingredients

The oil phase includes all ingredients that are oil-soluble or act as carriers for lipid-based components. These are mixed separately to ensure better emulsification when combined later.

Carrier Oils: Oils such as jojoba, argan, or rosehip provide skin nourishment and help deliver fat-soluble actives deep into the skin. These oils need to be chosen carefully, considering the comedogenic index to avoid clogging pores.

Emulsifiers: Compounds like Polysorbate 20 or Cetearyl Alcohol ensure the oil and water phases blend smoothly. Emulsifiers work by reducing the surface tension between water and oil droplets.

Oil-Soluble Actives: Ingredients like Vitamin E (tocopherol) are added to this phase to enhance antioxidant protection. They stabilize the formulation and extend its shelf life by minimizing oxidation.

Heating and Mixing the Phases

Temperature control plays a critical role in serum formulation. Both the water and oil phases must be heated to the same temperature—around 70°C (158°F)—to ensure smooth emulsification. Precise temperature management avoids ingredient degradation and promotes even mixing.

Heating the Water Phase

Why Heating Matters: Some ingredients, such as xanthan gum or certain peptides, only activate or dissolve completely at elevated temperatures.

Method: The water phase is placed on a water bath or magnetic stirrer with a heating plate. Stirring ensures the heat is distributed evenly throughout the solution. Careful monitoring with a digital thermometer prevents overheating, which could degrade sensitive actives.

Heating the Oil Phase and Adding Emulsifiers

Melting Oils and Emulsifiers: Carrier oils and emulsifiers are melted together at the same 70°C temperature. High-melting-point emulsifiers, such as cetearyl alcohol, require longer heating times, so the mixture must be stirred continuously to avoid clumping.

Mixing Equipment: A high-shear mixer or an overhead stirrer is typically used to ensure uniform dispersion of emulsifiers throughout the oil phase. High-shear mixers generate forceful mechanical shear, breaking down particles and enhancing emulsifier efficiency.

Combining the Phases

The emulsification process, where the two phases are merged, is critical for the serum’s texture, stability, and overall performance. The oil phase is added to the water phase gradually, not vice versa, to prevent destabilization.

Step-by-Step Process for Combining Phases

Slow Pouring: The oil phase is poured in a thin stream into the water phase while the mixture is continuously stirred. This gradual introduction allows the emulsifiers to encapsulate the oil droplets, preventing separation.

Use of Homogenizers: A high-speed homogenizer breaks the oil into microscopic droplets, dispersing them evenly throughout the water. This step ensures that the final serum has a smooth, non-greasy texture. The goal is to create an emulsion where the oil droplets are smaller than 500 nanometers—ideal for skin absorption and product stability.

Temperature Monitoring: The mixture must maintain a temperature of 60°C-70°C during this process. If the temperature drops too soon, the oil may congeal, disrupting emulsification and causing separation over time.

Initial Stability Check: After combining, a flash stability test is conducted by placing a small amount of the mixture in a refrigerator for 10-15 minutes to ensure no phase separation occurs.

Adjusting pH and Viscosity

Fine-tuning the serum’s pH and viscosity ensures it is effective, safe, and aesthetically pleasing. The pH must be within a range that is compatible with the skin, while viscosity influences the serum’s texture and spreadability.

pH Adjustment

Target pH: The optimal pH range for most serums is 4.5 to 5.5, aligning with the skin’s slightly acidic nature. This protects the skin barrier and ensures the serum feels comfortable without causing irritation.

Adjusting the pH: Small amounts of citric acid (acidic) or sodium hydroxide (alkaline) are added drop by drop, followed by constant stirring to integrate them fully. Adjustments must be gradual to avoid sudden shifts in pH, which could destabilize sensitive ingredients like peptides or vitamin C derivatives.

Formulators use high-accuracy pH meters (calibrated before use) to measure the pH throughout the process. If the pH is off by even 0.2 units, further adjustments are needed to meet the skin-friendly range.

Viscosity Adjustment

Viscosity defines how thick or fluid the serum will be. Many serums need a lightweight feel, but others, such as anti-aging or moisturizing serums, may require a slightly thicker consistency.

Viscosity Enhancers: Ingredients like xanthan gum or Carbopol are dissolved in glycerin or water to prevent clumping before being introduced to the formulation. Xanthan gum provides a smooth glide without stickiness, while Carbopol creates a more gel-like consistency ideal for intensive treatments.

Application of Shear Force: A homogenizer or mechanical stirrer is used again after adding viscosity enhancers. This ensures the thickening agents are uniformly distributed and don’t form lumps or uneven textures.

Types of Serum Formulations

Serum formulations are crafted based on specific skincare needs. Each type involves unique ingredient compositions and formulation methods to target particular skin types or concerns. Below is a detailed, technical breakdown of various serum types, with an emphasis on how they are formulated and used.

Water-Based Serums

Water-based serums rely on humectants and water-soluble active ingredients to hydrate the skin without adding oils. These are typically used for oily, acne-prone, or combination skin, where excess oil can exacerbate breakouts.

Formulation Breakdown

Humectants (3-5%): Compounds like hyaluronic acid and glycerin bind moisture to the skin. Formulators need to control the molecular weight of hyaluronic acid—low molecular weight penetrates deeper but can cause inflammation if overused, while high molecular weight remains on the skin’s surface, offering plumping effects.

Chelating Agents (0.1-0.5%): Ingredients like disodium EDTA prevent metal ion contamination, which can destabilize the product over time.

pH Buffer (4.5-5.5): Water-based serums are adjusted to a slightly acidic pH using lactic acid or citric acid, ensuring compatibility with the skin’s acid mantle.

Texture Control

Since these serums must penetrate quickly without leaving residue, polyacrylate thickeners or xanthan gum (0.1-0.3%) are often added to provide a slightly viscous, non-sticky texture. The balance between viscosity and absorption is critical—too thick, and the serum will feel heavy; too thin, and it might evaporate too quickly.

Production Insight

Water-based serums require sterile environments during production, as water promotes microbial growth. These serums are often preserved with phenoxyethanol or ethylhexylglycerin at low concentrations to maintain safety and efficacy.

Oil-Based Serums

Oil-based serums are designed to restore the skin’s lipid barrier, deeply nourish, and provide a sustained release of active ingredients. They are ideal for dry or mature skin that lacks natural oils and requires intensive replenishment.

Formulation Breakdown

Base Oils (60-80%): Carrier oils such as squalane, jojoba, or evening primrose oil are chosen for their specific fatty acid profiles. Jojoba oil, structurally similar to human sebum, enhances bioavailability, while evening primrose oil, rich in gamma-linolenic acid, helps with skin inflammation.

Active Lipids (5-10%): Ceramides or fatty acid complexes are incorporated to strengthen the skin’s lipid matrix. Ceramide NP, for example, works to rebuild compromised skin barriers.

Antioxidants (1-3%): Vitamin E or coenzyme Q10 protects oils from oxidation and provides anti-aging benefits by neutralizing free radicals.

Texture Control

Balancing viscosity is crucial. For lightweight formulations, oils like caprylic/capric triglyceride are used to reduce heaviness. For richer textures, oils with higher molecular weights, such as rosehip seed oil, offer prolonged moisture retention.

Production Insight

Oil-based serums require cold blending to avoid heat-induced degradation of sensitive actives. Nitrogen flushing is employed during bottling to minimize exposure to oxygen, preventing rancidity and maintaining product quality.

Gel-Based Serums

Gel-based serums are ideal for sensitive or reactive skin that needs hydration without the potential irritants found in oils. These formulations create a cooling, calming effect, reducing redness and irritation.

Formulation Breakdown

Gelling Agents (1-3%): Carbomer or xanthan gum is used to create a transparent gel matrix. The concentration of these agents is crucial—too little, and the gel will lack structure; too much, and it will feel sticky.

Anti-Inflammatory Actives (0.5-2%): Ingredients like bisabolol (from chamomile) or allantoin help calm irritated skin and reduce redness.

Moisture Retention Actives: Aloe vera juice and beta-glucan are common hydrating components, providing water-binding properties without heavy oils.

Texture Control

The challenge lies in maintaining a non-sticky, smooth feel, which requires careful mixing at low shear to prevent air entrapment in the gel. The formulation’s stability is tested at various temperatures to ensure the gel retains its consistency across climates.

Production Insight

Formulation requires maintaining strict pH control (4.5-5.5) to prevent polymer breakdown in the gelling agent. Post-production, these serums are stored in airtight containers to prevent water evaporation and maintain consistency.

Emulsified Serums

Emulsified serums blend oil and water components to offer both hydration and nourishment, acting as all-in-one solutions for combination or balanced skin types. These serums require precise emulsification to prevent separation over time.

Formulation Breakdown

Water Phase (50-60%): Includes humectants like hyaluronic acid and glycerin to attract water to the skin.

Oil Phase (20-30%): Incorporates lightweight oils like squalane to prevent greasiness.

Emulsifiers (1-5%): Polysorbate 20 or glyceryl stearate is essential for maintaining a stable emulsion by lowering interfacial tension between oil and water droplets.

Texture Control

Fine-tuning the oil-to-water ratio is essential for achieving the right texture. The ideal emulsified serum feels like a light lotion, absorbing easily without leaving residue. If improperly balanced, the serum may appear greasy or separate over time.

Production Insight

High-shear mixing and gradual temperature reduction help stabilize emulsions. After emulsification, the serum undergoes centrifuge testing to ensure the phases don’t separate, even under stress conditions.

Biphase Serums

Biphase serums contain two immiscible phases—an oil layer and a water layer—that remain separated until shaken before use. These formulations provide dual-action benefits, with hydration from the water phase and nourishment from the oil phase.

Formulation Breakdown

Water Phase: Contains hydrating components like aloe vera extract and sodium PCA to replenish moisture.

Oil Phase: Uses non-greasy oils such as camellia seed oil to deliver nutrients and form a protective layer.

Stabilizers: Lecithin is often added to slow the separation process, ensuring the two phases stay stable during storage.

Texture Control

Biphase serums must maintain a light, fluid texture even after shaking. If the oil phase dominates, the serum can feel heavy. Conversely, if the water phase is too prominent, the serum may not provide enough nourishment.

Production Insight

During manufacturing, biphase serums are subjected to temperature cycling tests to ensure stability across varying climates. The product is stored in transparent bottles, allowing users to see the distinct phases and shake them together before application.

Testing and Quality Control

In serum formulation, rigorous testing and quality control are critical to ensure the product’s stability, safety, and efficacy. Multiple stages of testing assess not only the serum’s initial performance but also how it holds up over time under various environmental conditions. The following processes—stability testing, microbial testing, and compatibility testing—are essential to confirm the serum meets regulatory standards and maintains quality throughout its shelf life.

Stability Testing

Stability testing is a crucial step in evaluating whether the serum can maintain its physical, chemical, and functional properties over a specified period. This includes testing for phase separation, pH consistency, texture changes, color shifts, and ingredient degradation.

Phase Separation Check

Phase separation occurs when the oil and water phases of a serum begin to break apart, leading to a destabilized product.

Testing Method: The serum is stored under varying temperatures (typically 4°C, 25°C, and 40°C) for 3 to 6 months to simulate real-world storage conditions. Periodic visual inspections are conducted to identify layering, clumping, or precipitation of ingredients.

Centrifugation Test: Some laboratories perform centrifugation (at 3000-5000 RPM) to accelerate the separation process and identify potential issues earlier.

pH Consistency Check

The serum’s pH must remain within the optimal range (4.5–5.5) throughout its shelf life. A shift in pH can indicate chemical instability, affecting product safety and performance.

Testing Method: Regular pH measurements are taken over a period of months using a calibrated pH meter. Changes beyond 0.2 units can signal ingredient incompatibility or microbial contamination.

Buffer Optimization: In cases where pH drift is observed, buffers such as sodium citrate may be adjusted to stabilize the formula.

Appearance and Texture Evaluation

Changes in color, odor, viscosity, or texture can affect the serum’s marketability. Stability tests monitor these parameters over time.

Light Exposure Testing: The product is exposed to UV light (to simulate sunlight) and checked for oxidation effects or discoloration. For example, oils rich in Vitamin C may darken if exposed to light.

Temperature Cycling: Products are subjected to repeated cycles between extreme temperatures (e.g., from -10°C to 40°C) to mimic storage in different climates. This helps detect any phase shifts or texture changes early on.

Microbial Testing

Since serums—especially water-based ones—provide a favorable environment for microbial growth, microbial testing ensures the product remains free of contamination throughout its shelf life.

Preservative Efficacy Testing (PET)

Also known as challenge testing, PET evaluates whether the serum’s preservative system can prevent the growth of harmful microorganisms.

Testing Method: A controlled amount of bacteria, yeast, and mold (e.g., Staphylococcus aureus, Pseudomonas aeruginosa, and Candida albicans) is intentionally introduced into the product. The serum is incubated, and microbial levels are measured over time to confirm that the preservative can eliminate or inhibit microbial growth within a specific timeframe (typically 28 days).

Preservative Optimization: If microbial counts exceed acceptable limits, the formulation may require preservative adjustments or the addition of secondary antimicrobial agents, such as caprylyl glycol.

Routine Microbial Testing

Post-production, each batch of serum undergoes microbial testing to ensure it meets regulatory safety standards.

Method: Samples are plated on agar media and incubated for 24 to 72 hours to identify any microbial colonies. Water-based serums often undergo more frequent testing since they are more prone to contamination than oil-based products.

Regulatory Compliance: Most formulations must meet USP 51 or European Pharmacopoeia (EP) standards, which specify allowable microbial limits.

Air and Equipment Hygiene

Since contamination can occur during production, environmental monitoring is conducted in manufacturing areas. This includes regular sampling of air quality and the sterilization of equipment and surfaces using alcohol-based disinfectants. Cleanroom conditions (e.g., ISO 8 or ISO 7) are maintained to prevent airborne contamination during filling and packaging.

Compatibility Testing

Compatibility testing evaluates the stability and efficacy of active ingredients in the serum over time. This ensures that each ingredient retains its potency and that no negative interactions occur between components.

Ingredient Stability Assessment

Some active ingredients, such as retinol or Vitamin C derivatives, are prone to degradation if exposed to light, heat, or pH fluctuations. Compatibility testing ensures these actives remain stable within the formulation.

Method: Samples are stored under controlled conditions, and High-Performance Liquid Chromatography (HPLC) is used to measure the concentration of each active ingredient over time. If a drop in potency is detected, formulation adjustments are required.

Encapsulation Techniques: In cases where stability is an issue, actives may be encapsulated in liposomes or cyclodextrins to protect them from degradation.

Interaction Checks Between Ingredients

Certain ingredients can interfere with each other, leading to issues such as precipitation, phase separation, or reduced efficacy. For example, ascorbic acid (Vitamin C) can destabilize in the presence of niacinamide, causing pH shifts.

Method: Formulation chemists test ingredient combinations across different pH ranges to ensure stability. If conflicts arise, layered delivery systems may be employed to keep ingredients separated until application.

Packaging Compatibility

The serum must also remain stable when in contact with its packaging. Ingredients can leach into the packaging material, or components such as pumps and droppers can introduce air, accelerating degradation.

Method: The serum is stored in various packaging materials—glass, PET bottles, or airless pumps—and observed for chemical leaching, discoloration, or loss of potency over time. Packaging must be optimized to preserve the integrity of sensitive ingredients.

By performing these rigorous tests, manufacturers can ensure that the serum maintains its quality, safety, and efficacy throughout its shelf life. Products that pass these stringent quality control measures are more likely to deliver consistent results, meet regulatory standards, and build trust with consumers.

Packaging and Storage Recommendations

Proper packaging and storage play a crucial role in maintaining the stability, efficacy, and shelf-life of serums. Given the delicate nature of active ingredients, choosing the right packaging materials and following optimal storage protocols is essential to prevent contamination, degradation, or separation. Below is a breakdown of best practices with detailed insights into packaging types, storage guidelines, and shelf-life management.

Appropriate Containers

The choice of container is critical in protecting the serum from environmental factors like air, light, and moisture, which can cause oxidation, microbial growth, or ingredient degradation. Below are the key types of containers used for serums:

Airtight Glass Bottles with Droppers

Material: Borosilicate or amber-colored glass bottles are typically used for serums containing light-sensitive ingredients like Vitamin C or retinol.

Benefits: Glass is inert and does not react with ingredients, preventing leaching or contamination. Amber-tinted glass further protects the contents from UV light, which can destabilize sensitive ingredients.

Dropper Mechanism: The dropper minimizes product exposure to air and is ideal for precise dosing. However, each use introduces minimal air exposure, which can accelerate oxidation in certain formulations.

Usage Insight: To prevent contamination, users must avoid touching the dropper directly to the skin during application.

Airless Pumps

Mechanism: Airless pumps use a vacuum system to dispense the serum without introducing air into the container. As the pump is used, an inner piston moves upward, minimizing headspace and preventing air from re-entering.

Best For: Airless pumps are recommended for serums containing antioxidants or peptides, which are highly prone to oxidation. They also eliminate the need for preservatives in some formulations, making them suitable for sensitive skin products.

Material Consideration: Polyethylene terephthalate (PET) or high-density polyethylene (HDPE) is often used for airless pump containers. These plastics are non-reactive and compatible with most oil- or water-based serums.

Serum Vials with Rubber Stoppers

Usage: Vials sealed with rubber stoppers and crimp caps are often used for serums with short shelf lives or active ingredients that degrade quickly after exposure to air (e.g., Vitamin C serums).

Benefits: This packaging type is typically used for professional-grade or clinical serums. Some formulations require refrigeration and are provided in single-use vials to ensure maximum potency.

Storage Guidelines

Proper storage helps prolong the shelf life and maintain the efficacy of the serum. The stability of certain actives, such as ascorbic acid or retinoids, can be compromised under improper conditions. Below are specific recommendations for storing serums to prevent degradation.

Avoid Exposure to Light

Impact of UV Radiation: Light-sensitive ingredients like Vitamin C, ferulic acid, and niacinamide degrade when exposed to UV rays, resulting in loss of potency and product discoloration.

Packaging and Storage Solutions: Store serums in amber or opaque bottles and keep them in a cool, dark place. For products that are highly unstable, such as L-ascorbic acid serums, it is recommended to store them inside a lightproof box.

Temperature Control

High Temperatures: Excessive heat can accelerate chemical reactions, causing phase separation and ingredient breakdown. Ingredients like retinol or certain peptides lose efficacy when exposed to temperatures above 25°C (77°F).

Cold Storage: Some professional-grade or highly sensitive serums (e.g., probiotic or enzymatic serums) require refrigeration at 2-8°C (35-46°F) to maintain activity. However, not all serums benefit from refrigeration—some water-in-oil emulsions may destabilize if exposed to low temperatures.

Guidance: Store the product in a temperature-controlled environment away from heat sources, such as radiators or direct sunlight, to maintain optimal texture and performance.

Humidity Management

Humidity Impact: Excess moisture can lead to microbial contamination, especially in water-based serums. In environments with high humidity, even airtight containers can suffer from moisture ingress, potentially compromising preservative systems.

Solution: Store serums in cool, dry places and use silica gel desiccants inside packaging to absorb moisture. Avoid storing serums in bathrooms, where humidity levels are typically high due to steam and condensation.

Shelf-Life Indicators

The shelf life of a serum depends heavily on the types of ingredients used, the presence of preservatives, and the packaging. Proper attention to these factors ensures that the product remains effective and safe for use throughout its intended lifespan.

General Shelf-Life Recommendations

12-18 Months: Serums containing retinol, Vitamin C derivatives, or fruit acids generally have a shorter shelf life due to the instability of these active ingredients. These products often include expiration dates on the packaging to guide consumers.

24 Months or Longer: Serums with a higher concentration of oil-based ingredients or those that rely on encapsulated actives tend to have longer shelf lives. For example, a hyaluronic acid serum with minimal preservatives can last up to 24 months if stored correctly.

Signs of Expiration or Degradation

Color Change: A serum containing Vitamin C might shift from clear to amber, indicating oxidation. Similarly, a serum with retinoids may develop a stronger odor if it degrades.

Texture Shift: A change in viscosity, such as thickening or thinning, may indicate phase separation or the breakdown of thickeners like xanthan gum or Carbopol.

Separation or Precipitation: Oil and water phases separating in emulsified serums signal that the emulsifier system has failed, rendering the product ineffective.

Preservative Efficacy and Use-By Dates

Open Jar Symbol (PAO): Many serums feature a Period After Opening (PAO) symbol, indicating how long the product remains effective once opened. For example, a “6M” inside a jar symbol means the product should be used within 6 months of opening.

Batch Testing and Re-Evaluation: Some manufacturers perform ongoing stability testing on stored samples to confirm that products remain within specification for their entire shelf life. This ensures that even long-lasting serums retain their intended potency.

By following these precise packaging and storage practices, manufacturers and consumers can ensure that serums maintain their effectiveness, safety, and sensory appeal over time. Proper storage extends shelf life, reduces waste, and helps consumers get the most out of their skincare investments.

Common Challenges in Serum Formulation

Formulating a stable, effective serum requires careful planning and precision. Multiple factors, including ingredient interactions, temperature control, and packaging, can present challenges during formulation. Below is a comprehensive breakdown of common formulation issues, their underlying causes, and practical solutions to mitigate them.

Phase Separation Issues

Problem

Phase separation occurs when the oil and water phases of a serum fail to remain emulsified, leading to visual defects such as layering or precipitation. This instability can affect not only the serum’s appearance but also its performance, making the product ineffective.

Causes

Inadequate emulsifier concentration: Insufficient emulsifiers fail to stabilize the oil droplets in water-based formulations.

Inconsistent mixing: Poor shear mixing during production can leave oil droplets too large to stay evenly dispersed.

Temperature fluctuations: Rapid cooling after emulsification can destabilize the product, causing separation over time.

Solutions

Use High-Quality Emulsifiers: Choose emulsifiers with a high Hydrophilic-Lipophilic Balance (HLB) value appropriate for the specific oil and water phases. For example, Polysorbate 80 is ideal for high oil content, while Lecithin works well for light emulsions.

Incorporate Co-Emulsifiers: Adding secondary emulsifiers, such as cetearyl alcohol, can further stabilize the emulsion by thickening the water phase and reducing interfacial tension.

Precise Temperature Control: Both the oil and water phases should be heated to around 70°C and mixed using high-shear mixers to ensure stable emulsification. Gradual cooling is essential—placing the serum under a controlled cooling process avoids crystallization or phase shifts.

pH Incompatibility

Problem

Some active ingredients, such as Vitamin C (ascorbic acid) and alpha hydroxy acids (AHAs), are highly sensitive to pH. Incorrect pH levels can degrade these actives or reduce their efficacy. A mismatch between the active’s ideal pH range and the formulation’s overall pH leads to instability and diminished performance.

Causes

Buffer system failure: Weak buffers may fail to maintain pH stability over time.

Incompatible actives: Some ingredients, such as ascorbic acid and niacinamide, are chemically unstable together due to conflicting pH requirements.

Solutions

Incorporate Stabilizers: Add stabilizers such as sodium ascorbyl phosphate (a more stable Vitamin C derivative) to maintain potency even at slightly higher pH levels.

Use Buffer Systems: Implement buffer solutions, such as citrate buffer, to keep the pH within the optimal range. For example, Vitamin C serums should ideally maintain a pH of 3.0 to 3.5 for efficacy without causing irritation.

Layered Formulations: For complex formulas involving actives with conflicting pH needs, use layered application strategies—one ingredient is applied first, followed by another product after a waiting period, rather than mixing them in a single formula.

Oxidation of Actives

Problem

Certain active ingredients, particularly Vitamin C, retinol, and ferulic acid, are prone to oxidation when exposed to air, light, or heat. Oxidation reduces the efficacy of the serum and can result in color changes, odor development, or separation, rendering the product ineffective.

Causes

Exposure to air: Frequent opening of containers allows oxygen to degrade actives.

Inadequate packaging: Transparent containers expose sensitive ingredients to UV light, accelerating oxidation.

Heat exposure: High temperatures destabilize antioxidants, leading to rapid degradation.

Solutions

Use Airless Packaging: Airless pumps prevent oxygen from entering the container, significantly slowing the oxidation of sensitive ingredients. This is especially useful for Vitamin C serums and retinol-based formulations.

Add Antioxidants: Include stabilizing antioxidants like Vitamin E (tocopherol) or ferulic acid to delay oxidation. These antioxidants work synergistically with actives, such as Vitamin C, to enhance their stability and prolong shelf life.

Incorporate Encapsulation Technology: Encapsulate sensitive ingredients in liposomes or microcapsules to protect them from environmental exposure until the moment of application.

Refrigeration for Highly Reactive Actives: Some unstable formulations, like L-ascorbic acid serums, benefit from cold storage at 2-8°C, which slows the oxidation process.

These solutions, when implemented effectively, can mitigate common formulation challenges and ensure that the serum remains stable, effective, and visually appealing throughout its shelf life. By taking a scientific, methodical approach to serum formulation, manufacturers can prevent issues before they arise and create high-quality products that meet both consumer expectations and regulatory standards.

Safety and Regulatory Compliance

Creating a serum formulation that complies with industry regulations and maintains product safety is essential for both consumer trust and legal adherence. This involves complying with international regulatory frameworks, conducting thorough patch testing, and carefully monitoring preservative limits and potential allergens to ensure that the product is safe for all users.

Compliance with Industry Standards

Manufacturers must adhere to the specific regulatory requirements of each market where the product will be sold. The two primary regulatory frameworks governing cosmetic products are the European Union’s Cosmetic Regulation (EC No. 1223/2009) and the U.S. Food and Drug Administration (FDA) guidelines. Compliance ensures that the product is safe, properly labeled, and meets industry standards.

European Union (EU) Cosmetic Regulations

Product Information File (PIF): In the EU, every cosmetic product must have a PIF containing detailed formulation data, including safety assessments, Good Manufacturing Practice (GMP) compliance, and stability studies.

Safety Assessment: A certified cosmetic safety assessor must evaluate the final formulation to ensure that it meets all safety standards. The assessor examines ingredient concentrations, toxicology data, and interactions between components.

Cosmetic Product Notification Portal (CPNP): Before launching in the EU market, the product must be registered on the CPNP platform to ensure full transparency and accountability.

FDA Guidelines for Cosmetics

Ingredient Disclosure: In the U.S., the FDA requires full disclosure of ingredients on product labels in descending order of concentration. This ensures transparency for consumers and helps prevent allergic reactions.

Misbranding and Adulteration: Products must not make false claims (e.g., anti-aging claims without clinical evidence) or contain harmful substances. The FDA monitors these factors, and non-compliance may result in product recalls.

Voluntary Cosmetic Registration Program (VCRP): While not mandatory, registering products under the VCRP signals a manufacturer’s commitment to transparency and safety.

Patch Testing Guidelines

Patch testing is essential to ensure that the serum formulation is suitable for various skin types and does not cause irritation or allergic reactions. This type of test evaluates the product’s potential to trigger contact dermatitis or sensitization when applied to the skin.

Patch Testing Procedure

Selection of Participants: Patch tests are typically conducted on a panel of volunteers with varied skin types—including sensitive, oily, and dry skin—to assess compatibility across different demographics.

Application Method: A small amount of the serum is applied to the inner forearm or behind the ear, areas where the skin is thinner and more reactive. The product is left on the skin for 24 to 48 hours without being washed off.

Observation and Reporting: Test subjects are monitored for any signs of irritation, redness, swelling, or itching.

Negative Result: If no reaction occurs, the product is generally deemed safe for broader use.
Positive Result: If redness or itching is observed, further formulation adjustments are needed. This might include reducing concentrations of active ingredients or modifying preservatives.

Guidelines for Sensitive Skin Products

For serums marketed for sensitive or reactive skin, repeat-insult patch testing (RIPT) is recommended. This process involves multiple applications over several days to evaluate the potential for cumulative irritation or delayed allergic reactions.

Preservative Limits and Allergen Warnings

Preservatives are essential in formulations containing water, as they prevent the growth of bacteria, yeast, and mold. However, strict regulations govern the concentration of preservatives to ensure product safety without causing irritation or allergic reactions. Additionally, allergens present in fragrances or essential oils must be declared on product labels.

Preservative Limits

EU Cosmetic Regulation: Annex V of EC No. 1223/2009 lists allowed preservatives and their maximum concentrations. For example, phenoxyethanol is permitted up to 1%, and methylparaben is allowed at a maximum of 0.4% in leave-on products.

FDA Guidelines: While the FDA does not impose specific preservative limits, manufacturers must demonstrate that the preservative system is effective and non-toxic through Preservative Efficacy Testing (PET).

Allergen Warnings

Some ingredients, such as fragrances and essential oils, contain allergens that can cause reactions in sensitive individuals. Both the EU and the FDA require clear labeling of allergens on product packaging.

EU Allergen List: The EU mandates the declaration of 26 common allergens if they are present above 0.001% in leave-on products or 0.01% in rinse-off products. These allergens include linalool, limonene, and geraniol, commonly found in essential oils.

FDA Requirements: In the U.S., any product containing potential allergens must disclose them on the ingredient list. Failure to declare allergens may result in consumer complaints, regulatory actions, or product recalls.

Fragrance-Free and Hypoallergenic Products

For consumers with allergies or sensitive skin, many manufacturers offer fragrance-free or hypoallergenic formulations. These products avoid known irritants and allergens, providing safer alternatives for people prone to contact dermatitis.

Following these safety and regulatory practices ensures that the serum formulation complies with legal requirements, minimizes the risk of adverse skin reactions, and builds consumer trust through transparency and high-quality standards.

The art and science of serum formulation demand meticulous planning, precision, and expertise. From the initial phase division to achieving perfect emulsification and balancing pH, every step plays a crucial role in ensuring the serum delivers optimal benefits to the skin. Whether it’s selecting the right packaging to preserve ingredient potency, conducting thorough testing to meet safety standards, or following strict regulatory guidelines, each element contributes to the stability, efficacy, and safety of the final product.

Formulators must carefully address common challenges such as phase separation, pH incompatibility, and oxidation to develop serums that not only meet consumer expectations but also comply with industry standards. Through the right combination of high-quality emulsifiers, antioxidants, stabilizers, and appropriate storage, these challenges can be successfully mitigated.

Ultimately, serum formulation is a dynamic process that merges scientific rigor with creativity. As skincare trends evolve and new ingredients emerge, formulators need to remain agile, ensuring that their products continue to deliver innovative solutions without compromising on safety or quality. By adhering to the principles outlined in this article, brands can create high-performance serums that resonate with consumers while maintaining the highest levels of safety and compliance.

Where Can I Find Reliable Partners for Formulation Development?

RawSource: Your Partner for Reliable and High-Quality Formulations

Finding the right formulation partner can make all the difference in product development and market success. At RawSource, we bring unparalleled expertise, quality ingredients, and comprehensive support to every formulation project. With a deep understanding of the beauty, personal care, and specialty chemicals industries, RawSource is committed to helping brands achieve exceptional results in every batch.

Why Choose RawSource for Your Formulation Needs?

Specialized Ingredients for Formulations: RawSource provides key formulation ingredients such as emulsifiers, stabilizers, and actives, essential for creating effective and stable serum and moisturizer formulations.
Custom Formulation Blending: Our team offers custom blending services, ensuring formulations meet precise specifications and perform consistently across batches.
In-Depth Formulation Guidance: RawSource offers technical support on formulation challenges, from ingredient compatibility to stability testing, helping you achieve ideal product textures and efficacy.
Quality-Controlled Ingredients: We rigorously test all formulation ingredients to meet industry standards, ensuring safe, high-quality components that enhance product integrity.
Rapid Sample Development for Formulation Testing: With a streamlined process, RawSource can quickly provide sample formulations for testing, accelerating your product development timelines.
Regulatory Compliance Support: RawSource ensures that all formulation ingredients comply with global standards, simplifying regulatory requirements for product launches.
Supply Chain Reliability: Our secure warehousing and efficient logistics ensure uninterrupted access to essential ingredients, maintaining consistency in every batch.

Choosing RawSource as your formulation partner means gaining access to a trusted team that’s invested in your success. We’re more than a provider of raw materials; we’re a dedicated partner in every step of the formulation journey. Whether you’re launching a new skincare line, developing a specialty chemical, or enhancing an existing product, RawSource provides the expertise, reliability, and innovation needed to help you excel.

FAQs

What are the key ingredients in a serum formulation?

Serums typically contain a mix of active ingredients such as hyaluronic acid, Vitamin C, peptides, antioxidants, and plant extracts. These ingredients are designed to target specific skin concerns, offering hydration, nourishment, or anti-aging benefits.

How is the water and oil phase combined in serum formulation?

The oil phase is gradually added into the water phase at a controlled temperature (around 70°C) using high-shear mixers. This process ensures proper emulsification, preventing phase separation, and creating a smooth, stable serum.

What type of packaging is best for serums to prevent oxidation?

Airless pumps and amber glass bottles with droppers are ideal for serums. These containers protect the formula from exposure to air and light, which can degrade sensitive ingredients like Vitamin C or retinol.

How can formulators ensure a serum is stable and safe?

Serums undergo stability testing to check for phase separation, pH consistency, and texture changes. Microbial testing ensures the serum is free from harmful bacteria, and compatibility testing confirms that active ingredients remain effective over time.

What is the typical shelf life of a serum, and how should it be stored?

The shelf life of a serum ranges from 12 to 24 months, depending on the ingredients and preservative system. To maintain stability, serums should be stored in cool, dry places away from direct sunlight and excessive heat.