Colorants impart color to various materials, enhancing their aesthetic and functional properties. They come in forms like dyes and pigments and are used in industries such as textiles, food, cosmetics, and pharmaceuticals. By providing vibrant hues, colorants help distinguish products, build brand identity, and attract consumers. Derived from natural or synthetic sources, colorants play a crucial role in product design and quality, making clothing, food, medicines, and household items visually appealing and easily identifiable.
